Digital Strategy Lead, FSS

Summary:
The primary responsibility of the Digital Strategy Lead- Banking is to originate and manage all inbound digital sales leads and contacts as they travel through the digital sales funnel. Additionally, the Digital Strategy Lead will be responsible for managing the social media channels for the subsidiary/subsidiaries that he/she is assigned to.

Key Accountabilities:

Digital Customer Acquisition:
• Generates digital sales leads for the companies assigned, through implementation of digital sales funnels including digital marketing, digital ads and content marketing.
• Manages the lead management system and lead capture tools.
• Participates with various stakeholders (Web developers, IT Systems, CRM Specialists, etc.) in the design and implementation of digital customer interfaces across the companies including 
core systems, CSR systems and other client-facing digital assets. 

Strategy:
• Implements the digital media and content strategy in coordination with Marketing team and stakeholders across the companies to ensure its effectiveness.
• Aligns the Sectors’ overarching strategic business and marketing plans with a digital strategy to drive market growth and engagement whilst providing service, solutions, utility and added value to clients.
• Manages the Corporation’s digital team, media strategies, and activities on all digital media platforms.
• Analyzes and develops strategies from online data analytics, reports and insights.
• Ensures the budget for digital strategy is effectively managed and maintained with the Marketing department’s overall budget.
• Collaborates with cross-functional teams to drive digital transformation across the insurance.

Reporting:
• Prepares monthly reporting of sales progress across all channels including ROI, profitability, missed opportunities, areas of improvement and challenges.
• Tracks, monitors and analyzes the performance of digital projects and campaigns to ensure profitability, engagement and effectiveness.

Digital Reputation Management:
• Works with the Marketing team to provide insights and advise on digital reputation management risks, strategy and planning.
• Ensures reputational risks and major issues are escalated but accompanied by potential solutions.

Social Media Management:
• Wholly and effectively manages the social media channels/platforms for Banking Sector by creating and posting content as well as analyzing the effectiveness of social media posts. 
• Attends all company events to capture content as well as have it posted onto the various social media platforms.

People Management:
• Provides training to relevant teams on the use of digital tools.
• Educates the company on digital media best-practices by staying abreast of same and actively bringing new ideas to the forefront.

Education, Qualifications & Experience:
• Bachelor's Degree in Marketing, Communication, or similar field
• Masters would be an asset
• Google certified
• Facebook certified/experienced 
• Other digital marketing / advertising / strategy qualifications
• Content creation abilities an asset

• Microsoft Office Suite and essential software
• Google certification
• Facebook certification
• Other digital marketing / advertising / strategy qualifications

• 5 years working in Digital Strategy, Digital Marketing or Digital Customer Acquisition role
• Previous experience building relationship and growing existing business accounts
• At least 1 year creating and managing Google ads and analytics
• At least 1 year experience managing social media platforms