Senior Private Banker

JOB DESCRIPTION

Senior Private Banker

Job Summary

The Senior Private Banker is responsible for developing and managing long-term, value-driven relationships with existing and prospective High Net Worth (HNW) clients by delivering exceptional service and providing tailored banking and wealth solutions. The role is primarily focused on business development, with a key performance indicator being the growth of the Bank’s HNW client portfolio through the acquisition of new relationships and the expansion of existing ones. The Senior Private Banker is accountable for achieving sales and revenue targets, deepening client relationships, identifying opportunities across the Bank’s product suite, and ensuring a superior client experience. The role also requires strict adherence to the Bank’s policies, procedures, risk management standards, and all applicable regulatory and compliance requirements.

The role also provides product knowledge, guidance, and support to internal staff to strengthen sales capabilities and enhance service delivery.

Key Responsibilities

A. Client Relationship Management

• Develop and maintain strong, long-term relationships with existing and prospective clients.
• Identify client needs through regular communication, client meetings, discovery discussions, and financial planning.
• Proactively monitor client accounts and financial circumstances to identify opportunities for additional products and services.
• Recommend personalized banking solutions that address clients’ current and future financial needs.
• Anticipate client concerns and resolve service issues promptly and professionally.
• Maintain regular contact with clients to ensure satisfaction, strengthen relationships, and encourage continued business.

B. Business Development and Revenue Generation

• Generate new business through telephone calls, face-to-face meetings, networking, referrals, and other client acquisition activities.
• Achieve sales, revenue, and other performance targets established in the Bank’s sales plan.
• Manage the sales pipeline from the initial proposal through client acceptance and implementation.
• Identify opportunities to cross-sell and upsell the Bank’s products and services.
• Apply appropriate pricing and margin management strategies to maximise profitability and minimise customer attrition.
• Prepare sales support materials for prospective and existing clients.
• Participate in branch and external activities that promote the Bank’s products, services, sales processes, and customer service standards.
• Identify new business opportunities and develop strategies to increase client acquisition and portfolio growth.

C. Product and Technical Knowledge

• Maintain a comprehensive understanding of the Bank’s products, services, lending facilities, and related processes.
• Match product knowledge to clients’ expressed and underlying needs.
• Explain product features, benefits, terms, and conditions to enable informed client decisions.
• Demonstrate how the Bank’s products and services can provide value and meet clients’ financial objectives.
• Maintain awareness of new products, service offerings, and developments within the banking industry.
• Provide product knowledge and skills training to Bank staff to support effective sales and service delivery.

D. Customer Service Excellence

• Deliver professional, responsive, and client-focused service to internal and external customers.
• Identify opportunities to add value beyond clients’ immediate requests.
• Assist clients with account servicing requirements and resolve complex customer issues with diplomacy and sound judgement.
• Recommend improvements to customer service delivery systems, processes, and procedures.
• Support the implementation of customer experience strategies and promote consistent service standards.
• Provide guidance and support to internal business functions on customer experience, value propositions, and customer relationship management processes.

E. Collaboration, Networking and Partnerships

• Work collaboratively with colleagues and relevant business units to achieve shared business objectives.
• Provide constructive feedback, share knowledge, and acknowledge the contributions of colleagues.
• Build and maintain professional networks to identify prospective clients and business opportunities.
• Establish and develop partnerships and alliances that support the Bank’s strategic objectives.
• Encourage collaboration and contribute to discussions aimed at improving business performance and client outcomes.
• Maintain effective working relationships with internal stakeholders to facilitate the timely delivery of client solutions.

F. Risk Management, Compliance and Confidentiality

• Comply with the Bank’s policies, procedures, internal controls, and applicable banking regulations.
• Maintain the confidentiality of customer and Bank information.
• Adhere to Anti-Money Laundering (AML) requirements and other relevant regulatory obligations.
• Identify and escalate potential risks, compliance concerns, and client issues in accordance with established procedures.
• Ensure that client transactions and banking activities are handled accurately, responsibly, and in accordance with the Bank’s requirements.

3. Core Competencies

Relationship Management

• Ability to establish and maintain trusted, long-term client relationships.
• Ability to understand client needs and provide appropriate financial solutions.

Business Development and Commercial Awareness

• Ability to identify business opportunities, generate revenue, and achieve sales targets.
• Understanding of profitability, pricing strategies, margin control, and customer retention.

Product and Technical Knowledge

• Sound understanding of banking products, lending solutions, financial services, and relevant regulations.
• Ability to communicate product features and benefits effectively.

Client Focus

• Commitment to delivering high-quality service and anticipating client needs.
• Ability to identify opportunities to improve the client experience.

Communication and Interpersonal Skills

• Excellent verbal and written communication skills.
• Ability to negotiate effectively, influence others, and resolve client concerns professionally.

Collaboration and Teamwork

• Ability to work cooperatively with colleagues and other business units.
• Willingness to share knowledge, provide constructive feedback, and support team objectives.

Networking and Partnership Development

• Ability to establish and maintain professional relationships that support business growth.
• Ability to identify and develop strategic partnerships.

Problem-Solving and Judgement

• Ability to analyse client requirements and recommend appropriate solutions.
• Sound judgement in addressing complex customer and business issues.

Integrity and Confidentiality

• Ability to handle sensitive information responsibly and comply with professional and regulatory standards.

Knowledge and Technical Requirements

The position requires knowledge of:

• Banking industry practices and operations.
• Banking regulations and compliance requirements.
• Anti-Money Laundering (AML) principles and procedures.
• Financial management and financial planning.
• Lending products and related banking services.
• Sales, customer relationship management, and business development.
• Microsoft Office Suite and relevant banking systems.

Qualifications and Experience

• Bachelor of Science degree in Management, Banking and Finance, Economics, or a related discipline.
• Minimum of 3–5 years of relevant experience in banking, private banking, relationship management, business development, sales, or financial services.

• Demonstrated experience in managing client relationships, generating business, and achieving sales and revenue targets.
• Experience in identifying client needs, recommending banking products and services, and developing new business opportunities.
• Experience in managing client portfolios and resolving complex customer service issues would be an asset.

Skills and Abilities

• Excellent communication, interpersonal, and negotiation skills.
• Strong analytical, organisational, and problem-solving abilities.
• Ability to build and maintain professional relationships with clients and internal stakeholders.
• Strong commercial awareness and a results-oriented approach.
• Proficiency in Microsoft Office Suite and the ability to use relevant banking systems.